CartaX

Copywriting project. Private equity fintech startup Carta needed a new tagline and a new slogan for its CartaX product/company, a marketplace platform for investors and employees to sell private equity (RSUs, stock options) like you would public stock. All taglines and slogans here (bolded and subheadings) were mine. Client wanted tags and slogans that would create “emotional connection” while still abiding by compliance rules for fintech companies.